Bernskiold Media

When you make a video podcast, what do you think about the most? Regardless of if it is a screencast or a podcast that shows you in the frame, do you think more about the video quality of the audio quality? Most people that I talk with tend to answer, video. For some reason, that is the first thing, and sometimes the only thing you really think about when you are making a video podcast! I would like to present some different thoughts.

Where Is The Information?

Ask yourself this question. Where is the information for the viewer? Can the viewer survive without hearing the audio? In most cases, the information lies in what is being said. Try to watch a movie that has no subtitles, without hearing the audio. I’m confident that you will turn it off in just a few seconds, it just isn’t watchable!

Can The Viewer Concentrate?

Now that we have made sure that the audio needs to be there, which I doubt most of you would argue, it is time to tackle the quality. It has strong ties to where the information is. If the majority of why the viewer would watch your show lies in what is being said (like it usually is), then poor audio and no audio becomes the same thing.

Think about it for a moment. If you say turn on the TV and a show is on that is just a normal show for you is on, would you watch it if the quality of the audio wasn’t top class? I wouldn’t! Since I am not addicted to the show, I wouldn’t stick with any less than great audio. Worse yet, if I was a first time viewer, I would turn off the show and never come back. After all, the audio wasn’t good, which means that I have to seriously focus to be able to view it. That is not what I want!

Nothing Is Better Than Its Weakest Spot

This brings us to the conclusion that audio is important, even for a show that is done video. It also stresses that a video production really is that much more work. There are two things that need to be of top-notch quality, both the video and the audio!

Furthermore, think about it. If you release just one show that has just some technical difficulties with the audio (or the video for that matter) and think that, “the other shows are top-notch, the viewers will understand”. Yes, long-term viewers might understand and oversee one episode that isn’t top-notch. There is a major but though. Think about everyone that isn’t that attached to the show and the first-time viewers.

We have previously established that these types will probably not continue to watch at all if their experience isn’t good. They will not know that the rest of your episodes are great. They will just hear this one and turn that off. Sure, it is not at all a fair representation of your show, but it is how it works nonetheless. Nothing Is Better Than Its Weakest Spot!