Bernskiold Media

Be careful what you write about your clients online!

Fun stories about clients that have been stupid are mostly enjoyable and can give you a good laugh any day. Just don’t let a client experience get over your head before you can think – sharing it with millions of people as well as your client, right away.

As any professional where you deal with clients, you’re bound to get extraordinary stories regarding a plethora of projects and subjects. However interesting these may be, and how angry you might be, sharing this on your blog or social networking account might not be the best idea.

Anyone can access anything!

Just about everything on the internet is accessible by anyone. This includes your clients too. Even more important, it includes your future clients as well. If you sound-off on your blog, Twitter or even your personal Facebook account, there is always a risk that your client may see it. So what happens when he/she does? Well, if it is nasty enough, you’ll probably hear from them but that is hardly enough. There is a good possibility that he or she is going to tell that to people they know, who might tell that to someone that they know and then we are on! The word of mouth works not just with positive things but also with the negative, affecting both your current client relationship as well as the flow of new clients.

Yes, I did say Facebook as well!

By now some of you might be arguing the fact that if you post it to your personal Facebook account, where you only allow your friends access, how can it hurt? As I see it, you don’t really know if you are going to open it up someday to more than just your closest friends. As soon as you post for more than people that is within your inner circle so to speak, you can never be sure on who is going to read it in the end.

It’s always better to be safe than sorry. Think twice about what you publish that refers to clients. You don’t want to ruin any relationships using this relatively easy method. You want to keep them!